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Eligibility criteria

Is your event eligible?

It is important to determine if your event is eligible for listing in the Australian Tourism Data Warehouse (ATDW) prior to loading your event information. Events which are deemed to be ineligible will be rejected as part of the quality assurance process.

For events to be listing in ATDW they must fall into one or more of the following categories:

  • Classes, Lessons, Workshops and Talks
  • Community Event
  • Concert or Performance
  • Exhibitions and Shows
  • Festivals and Celebrations
  • Food and Wine
  • Markets
  • Sporting Events

More information about each event category is provided in the Event Categories section below.

Eligible community events are public events in a public venue, targeting attendance from the broader Canberra community.

Events for special interest groups or specific demographics including school fetes, church fairs, fundraisers, personal/professional development courses, business/networking events are not eligible.

Permanent exhibitions are also ineligible for listing.

Event categories

Listed events must fall into one or more of the following categories:

Classes, Lessons, Workshops and Talks

List one off educational events here including art workshops, cooking classes/lessons and motivational speakers. These events must highlight experiences specific to Canberra.

Community Event

Eligible community events must be open to the general public, in a public venue (unless they are virtual events). They must specially target audiences or attendances from the broader Canberra community.

Events for special interest groups or specific demographics including school fetes, church fairs, fundraisers, personal/professional development courses, business/networking events are not eligible.

Concert or Performance

A concert or performance may include plays, musical theatre shows, opera, stand-up comedy, circus performances, puppetry, music concerts of any genre, dance, one-off film screenings and live shows e.g. The Wiggles Live, Disney on Ice, Top Gear Live.

Exhibitions and Shows

List temporary or one-off exhibits e.g. Open Gardens, French Impressionism.

Permanent exhibitions are not eligible for listing.

Eligible show events include Easter Shows, Royal Shows, Agricultural Shows, Lifestyle Shows e.g. Caravan and Camping/Craft/Health & Wellness/Food & Wine Expos etc. Show events are not referring to musical shows – list those under Concert/Performance. A launch does not constitute an event and should not be included in the description.

Festivals and Celebrations

A festival event may include film festivals, seasonal festivals e.g. Floriade, arts festivals, food and wine festivals, multicultural festivals etc.

A celebration or commemoration event may include Australia Day activities, ANZAC Day, New Year’s Eve, Easter Egg hunt, Olympic Athletes Welcome Home Parade, Open Days etc.

If your event is a festival comprising of multiple sub-events, you are only permitted to list the festival event as a whole. You are not permitted to list the individual events which make up the festivals program.

Users who are interested in the festival will be able to click through to your own website where they can be shown the entire program of events.

Food and Wine

Food and wine events listed here will have food, wine, or other beverages as the core component of the event e.g. a one-off themed dinner/lunch/performance at a winery or a Truffle Hunt.

Restaurants who promote a specialised menu for events such as Mother’s Day or spring, will not be listed as this does not constitute an event.

Markets

Market events include one off, irregular, or themed markets in temporary locations. Market events may include produce, crafts, special night markets etc.

Sporting Events

Sporting events listed here can either be for participation, viewing or a combination of both. The event needs to have the best potential to attract interstate/overseas visitors e.g. PM’s XI, International tournaments, Tour Down Under, Australian Formula 1 Grand Prix, V8 Supercars, World Cup Cricket etc. Interstate matches are permissible for all sporting codes.

Other potential channels to promote your event

If your event is not eligible for listing in in ATDW you may wish to try the following promotional avenues: