HomeEvent organisers > Listing your event > Requirements and guidelines

Requirements and guidelines

Information required to list your event

The minimum information you will require to list an event in ATDW is as follows:

  • The name of your event, which follows the listing guidelines below.
  • A description of your event between 25 and 225 words, which follows the listing guidelines below.
  • The dates and times of your event.

    Note: you can specify multiple dates and times for your event under a single event listing. You must not create multiple listing for the same event even if the event occurs on multiple dates. These will be considered as duplicate listings and will be rejected as part of the quality assurance process.
  • At least one primary point of contact. This could include:
    • A phone number
    • An email address
    • A website URL
    • An online booking URL
  • Information about the accessibility of your event. At a minimum you will be required to select one of the following options:
    • Actively welcomes people with access needs.
    • Does not cater for people with access needs.
    • Disabled access available, contact operator for details.
  • Between one and ten photos, at least 1600 pixels wide x 1200 pixels high to appear against your listing.

    Note: Posters, brochures, logos or images with written text will not accepted.
    The main reason for this is that images are used in a wide variety of context and sizes. Images will often get cropped to fit the requirements of the channel they are displayed on, which means that any logos and text contained in the images would also be cropped. In some cases, such as with this website, the name of your event will be overlayed on top of your primary image. If your image contains text then the result is text overlayed on top of other text, which makes it very difficult for users to read.

    Plain images that don’t look like promotions are always preferred.
  • The name and address of the venue the event is being held at.

Optional information you could provide

In addition to the mandatory information you must provide (listed above) there are a number of optional fields you should consider populating. Generally speaking, the more information you can provide the better.

Examples of additional information you might wish to include when listing your event include:

  • Ticket prices or, if your event is free, you can also indicate this under the Tickets prices section.
  • Links to your social media accounts.
  • Relevant YouTube videos.
  • Information about the facilities available at your venue.

Listing guidelines

Please ensure that your event description follows these guidelines.


  • Adding dates, times, addresses, costs, URLs, or contact details to your description. These details appear elsewhere.
  • Photos with text, logos or writing on them. Brochures, posters, and flyers are also unacceptable as photos.
  • Italics, bold, ampersands (&), URLs or hypertext. The database can’t reproduce these.
  • Titles, words, or sentences in capital letters unless copyrighted. Capitals are the online equivalent of shouting.
  • Referring to I, we or our. Those phrases are only relevant on your website.
  • A broad statement that can’t be proven e.g. this is the best event in Canberra.


  • Main point in the first 25 - 30 words, including your event name
  • Short sentences. These are quicker to read online. Aim for 10 words or less with one main idea per sentence.
  • 50 to 200 words, i.e. 5-20 main points.
  • ‘Personalised’ text e.g. ’You’ll enjoy the vibrancy and colour of this exhibition’, rather than ‘This exhibition is colourful and vibrant’.
  • A few key search terms e.g. if your event is a rugby game, ensure you use the word rugby.
  • Doing words e.g. Experience - Laugh - Watch - Discover.
  • Full names. Most visitors won’t understand abbreviations or acronyms.
  • Correct spelling and accuracy. Please double check all information before submitting.
  • Information about multicultural catering options if available.
  • Information about facilities which cater for specific cultural or religious practices.